Digital Transformation: Overhyped buzzword or key to business success? From promises of efficiency and growth to fears of overhyped returns, digital transformation is both an opportunity and a challenge for modern businesses. But how should companies navigate this complex journey effectively?

In this episode of P&L, we speak with Soon Koi Voon, Managing Director and Co-Founder of Spirit of Endeavour, to unpack the fundamentals of digital transformation—what it is, why it matters, and how to overcome key hurdles.

We explore the realities of digitalisation, from identifying business needs to implementing strategies to drive transformation, as well as common mistakes, how to tackle resistance to change, and how involved the C-Suite should be.