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The Business Station
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Guest: Tiffany Tang, General Manager for Malaysia and Singapore, Mead Johnson
What keeps well-known brands like Dettol, Durex, and Enfamil competitive, trusted, and top of mind for consumers across different markets? It goes beyond just selling products — it’s about having a clear purpose, knowing your audience, and making smart decisions that add value to the business.
In this episode, we discuss the strategy behind managing a mix of strong consumer brands — what drives growth, when to innovate, and how to balance short-term performance with long-term brand building.
Joining us is Tiffany Tang, the newly appointed General Manager for Malaysia and Singapore at Mead Johnson, a division within Reckitt. With her experience as former Marketing Director at Reckitt, Tiffany shares her insights on brand portfolio management and the real-world decisions that help brands stay relevant in a fast-moving market.
Presenter: Richard Bradbury
Producer: Carol Wong
brand portfolio managementbrand sustainabilitylong-term brand buildingmarket expansion strategyinternational market management
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11:00, 25 Mar 2025
Guest: Tiffany Tang, General Manager for Malaysia and Singapore, Mead Johnson
What keeps well-known brands like Dettol, Durex, and Enfamil competitive, trusted, and top of mind for consumers across different markets? It goes beyond just selling products — it’s about having a clear purpose, knowing your audience, and making smart decisions that add value to the business.
In this episode, we discuss the strategy behind managing a mix of strong consumer brands — what drives growth, when to innovate, and how to balance short-term performance with long-term brand building.
Joining us is Tiffany Tang, the newly appointed General Manager for Malaysia and Singapore at Mead Johnson, a division within Reckitt. With her experience as former Marketing Director at Reckitt, Tiffany shares her insights on brand portfolio management and the real-world decisions that help brands stay relevant in a fast-moving market.
Presenter: Richard Bradbury
Producer: Carol Wong
brand portfolio managementbrand sustainabilitylong-term brand buildingmarket expansion strategyinternational market management
Share:
Recommended
Mar 27
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Recent episodes
0
Latest Stories
Podcasts · Mar 27 · 1 hr 9 mins
What Do You Love About Your Kampung?
Podcasts · Mar 27 · 43 mins
Top 5 at 5: Release the PJD Link Files, Residents Demand
Podcasts · Mar 27 · 46 mins
The Upside of Down Syndrome