What keeps well-known brands like Dettol, Durex, and Enfamil competitive, trusted, and top of mind for consumers across different markets? It goes beyond just selling products — it’s about having a clear purpose, knowing your audience, and making smart decisions that add value to the business.

In this episode, we discuss the strategy behind managing a mix of strong consumer brands — what drives growth, when to innovate, and how to balance short-term performance with long-term brand building.

Joining us is Tiffany Tang, the newly appointed General Manager for Malaysia and Singapore at Mead Johnson, a division within Reckitt. With her experience as former Marketing Director at Reckitt, Tiffany shares her insights on brand portfolio management and the real-world decisions that help brands stay relevant in a fast-moving market.

This episode of Marketing Mojo was brought to you by BFM Brandfest. The 20th BFM Brandfest is happening on 16th and 17th July at Nexus Bangsar South.