BFM 89.9
The Business Station
Boost Sales by 26% by Reshuffling Your Team?
32 mins·11:00, 9 Apr 2025
Boost Sales by 26% by Reshuffling Your Team?
32 mins
·
11:00, 9 Apr 2025
·
Recommended
Guest: Professor Mandy Hu, Associate Professor, Department of Marketing, The Chinese University of Hong Kong (CUHK) Business School
What if reshuffling your team, without hiring anyone new, could help you close more deals and grow your topline?
A recent study by the Chinese University of Hong Kong (CUHK) Business School reveals that optimising team performance and achieving higher sales is not solely about assembling a group of high achievers. Rather, it lies in identifying the ideal combination of individuals based on their collaborative work styles.
While the study uses real estate as a case study, the findings emphasise the importance of conducting organisation-specific analysis to determine the optimal team composition. The good news is that this process doesn't need to be overly complicated initially.
The research, conducted by Mandy Hu, Associate Professor in the Department of Marketing at CUHK Business School, highlights that pairing team members with complementary personalities and performance styles can significantly enhance sales. This insight can empower companies to rethink team assignments and drive better results without the need for new hires.
Presenter: Roshan Kanesan
Producer: Carol Wong
Share:
Recommended
Mar 19
·
32 minsRaya Music the Modern Way
Mar 11
·
40 minsTop 5 At 5: Oppenheimer Sweeps The Oscars
Mar 6
·
40 minsCelebrating Women in the Arts
Recent episodes
0
Latest stories
Podcasts · Apr 17 · 10:00AM
Planning For Wealth the Right Way
1 hr 6 mins
Podcasts · Apr 17 · 1 hr 6 mins
Planning For Wealth the Right Way
Podcasts · Apr 17 · 9:00AM
Top 5 at 5: Can China Be The Partner That ASEAN Needs?
45 mins
Podcasts · Apr 17 · 45 mins
Top 5 at 5: Can China Be The Partner That ASEAN Needs?
Podcasts · Apr 17 · 8:00AM
Can You Biohack Your Way To A Better, Longer Life?
43 mins
Podcasts · Apr 17 · 43 mins
Can You Biohack Your Way To A Better, Longer Life?