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Airwallex x McLaren: How F1 Supercharges B2B Marketing
39 mins·11:00, 22 Apr 2025
Airwallex x McLaren: How F1 Supercharges B2B Marketing
39 mins
·
11:00, 22 Apr 2025
·
Recommended
42 mins
36 mins
42 mins
Guest: Jon Stona, Vice President of Global Marketing, Airwallex
Why would a B2B fintech company sponsor a Formula 1 team? In this episode of Marketing Mojo, Jon Stona, Vice President of Global Marketing at Airwallex, unpacks the company’s high-octane partnership with McLaren Racing.
From emotional resonance and global visibility to leveraging McLaren’s IP as a storytelling engine, Jon shares the strategic rationale behind entering the world of F1. He explains how Airwallex measures impact beyond brand awareness, looking at pipeline influence, lower-funnel efficiency, and even employee engagement.
We also explore Airwallex’s Shifted Perspectives campaign, including activations at the Singapore and Melbourne GPs, and how collaborations with artists like Reko Rennie are helping the brand localise and connect on a deeper cultural level. Plus, Jon breaks down how AI is shaping content workflows and why micro-influencers matter more than reach.
Whether you're a marketer, entrepreneur, or F1 fan, this episode is full of insights on how to cut through the noise in today’s crowded B2B landscape.
Image Credit: Shutterstock
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Carol Wong
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