Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  K-Pop,  Korean Wave,  Hallyu is it me you're looking for? Hallyu,  Politics,  Current Affairs,  Culture,  Popular culture,  Korea,  Asia,  Cultural theory,  Mary Ainslie,  Southeast Asia,  Consumerism,  Capitalism,  Phenomenon,  Co-editor,  Book,  Region,  Music,  Film,  Television,  Media,  Craze,  Hype,  Night School