Just three years ago Sony was on the ropes and had lost its mojo. After a successful turnaround, Sony  it is looking to the future with new innovative products and  a marketing strategy focusing on customer experience. The Managing Director of Sony Malaysia, Satoru Arai tells us why Sony is cool again.

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Tags:  Sony,  cost control,  electronics,  profitability,  motion picture,  music,  financial services,  consumer electronic products,  marketing,  TV,  television,  competitor,  data,  market target,  high resolution,  camera hobbyist,  Sony a9 camera,  audio,  e-commerce,  distribution strategy,  KLCC,  innovation,  customer experience,  touchpoint,  PlayStation,  Xbox,  hardware-centric gaming,  online gaming,  Japan,  music content network services,  coding,  robotics