Thinking in New Boxes
Alan Iny, Boston Consulting Group (BCG)
03-May-16 11:00
Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
Brainstorming is often the go-to method when we're faced with challenges and stumped for solutions. But it can be a highly flawed experience - there is a lack of direction and focus that rarely results in true innovation. And the term "think outside the box", can have the opposite effect of inspiring creativity. Alan Iny, the Senior Specialist for Creativity and Scenarios at the Boston Consulting Group and co-author of Thinking in New Boxes, joins us to explore exactly why "out of the box" is not sufficient, and how to find useful and practical new boxes, for sustainable creativity.
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories:
Tags: New Boxes, Creativity, Open Conversations, Accepting Doubt