BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  From Dropee To Borong, Raising a $10 million Series B Round, And Why IPO Over Trade Sale

From Dropee To Borong, Raising a $10 million Series B Round, And Why IPO Over Trade Sale

Lennise Ng, Co-Founder, Borong | Aizat Rahim, Co-Founder, Borong

05-Feb-24 10:00

From Dropee To Borong, Raising a $10 million Series B Round, And Why IPO Over Trade Sale

On this episode of Open For Business, Lennise Ng, Founder and CEO, and Aizat Rahim, Co-founder and Managing Director, get into, among other things, why and how they built Dropee and started with Dropshipping, how Red Bull gave them their big break early on in their Dropee journey, and the reasons behind the rebrand to Borong and what it signals ahead. We also get into their USD$57 million in revenue last year and expansion plans ahead, how their on-going Series B fundraising round is going as they aim for at least $10 million in funding, and why an IPO is the desired exit, instead of a trade sale.

Founded in 2017, the company formerly known as Dropee is a B2B eCommerce solution provider that looks to help businesses optimise their supply chain using various digital tools and initiatives, helping businesses better manage their inventory and stock tracking, tap into of digitalisation by enabling a smooth Offline to Online transformation, and harnessing the power of data-driven decision making to personalise orders, thus increasing customer satisfaction and driving sales.

Produced by: Kishan Sivaswamy

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  economymanaging

Tags:  ofbbb2023supply chainwholesalemarketplacedropeeb2becommerce





Play / Pause

Listen now : Good Things: The Malaysia Teacher Prize, Constance Yuen, CEO, Pemimpin GSL |...

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Laurent Lequeue, independent market analyst

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Dr. James Dorsey, Senior Fellow, S.Rajaratnam School of International Studies

7:45 AM

Top Story

Yun Liu, ASEAN economist, HSBC

8:00 AM

The Breakfast Grille

Ching Chee Pun, Executive Chairman, Sunzen Biotech Berhad

8:30 AM

Morning Brief

Ranjit Singh, senior litigation partner of Ranjit Singh & Yeoh

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

What's the Focus

10:05 AM

Open For Business

Vijayakumar Tangarasan, Country Head, IWG Malaysia

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop.

12:00 PM

Enterprise Explores

Charlene Marie Samuel, Director of Autism Behavioural Centre & Wong Yew Munn, Co-Founder & CEO of CookX Asia

1:00 PM

The Breakfast Grille Repeat

Ching Chee Pun, Executive Chairman, Sunzen Biotech Berhad

2:05 PM

Front Row

Living Bach, Lee Hai Lin, Violinist & Founding Member, Wicked Music People | Dr David Chin, Founder and Artistic Director, Bachfest Malaysia | Anna Schmidt, Filmmaker

3:05 PM

Good Things

The Malaysia Teacher Prize, Constance Yuen, CEO, Pemimpin GSL | Muhammad Nazmi bin Rosli, MTP 2023 Winner | Khou Jerome, MTP Top 10 Finalist

4:05 PM

Health & Living

Doctor in the House: All You Want To Know About UTIs; Dr George Lee, Consultant Urologist

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

7:30 PM

Just For Kicks

9:00 PM

A Bit of Culture