Marketing Mojo - Evolution of Public Relations
Barby Siegel
19-Aug-16 13:00
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Public Relations used to be about writing press releases and media relations. However, the world of PR has changed in the last decade. There are more sophisticated ways to execute a strategy which involves hybrid media, digital platforms and offline activities. Barby Siegel, CEO of Zeno Group draws these changes and how companies should embrace the change.
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Tags: Resource Centre, marketing mojo, branding, press release, coverage, target audience