Social Media is a double-edged sword - it is affecting the global population in diverse ways - some good and some bad. Whether you’re a business, in the media or a good civilian - you’re embroiled in the promise of clicks and followers, likes and the impression of popularity that social media can bring. Today this popularity translates to dollars and when the stakes are high different tactics come into play.

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Tags:  how online media manufactures outrage,  online media,  media outrage,  aziff azuddin,  social media,  resource centre,  marketing mojo