As we move into the modern age of marketing, do traditional methods such as billboards and print ads still have a place in selling a product or service? Digital marketing has started to gain traction as people discover the power of connectivity and granular data that it offers. We speak to Anna Loi, co-founder of Good & Honest Co to understand the importance of digital marketing and how it can help businesses reach out to their target audiences.

Image Credit: Shutterstock | PopTika

Produced by: Jeremy Ng

Presented by: Lily Chai, Freda Liu

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Categories:  markets,  Corporates,  managing,  entrepreneurs,  SME

Tags:  digital marketing,  digitalisation,  business,  advertising,