Companies are launching new brand value propositions to stay relevant in the marketplace, mostly trying to pull the heartstrings of their customers to purchase their products and services. What is brand value proposition and how do we use it at its fullest potential that might be helpful for our businesses? We find out more from Jan Wong, Founder & Online Strategist at OpenMinds Resources.

Image Credit: Shutterstock | SFIO CRACHO

Produced by: Lily Chai

Presented by: Freda Liu, Arvindh Yuvaraj

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Categories:  markets,  SME,  entrepreneurs,  personal development

Tags:  digital marketing,  value proposition,  brand value,  marketing strategy,