When a company decides to diversify their business, it’s a toss-up as to how successful they will be. Amazon found success in selling more than just books, but Apple has struggled to innovate further in recent years, culminating in the cancellation of the AirPower charging bed and a seeming lack of care for their main product line, computers. So does diversification improve or dilute your core values?

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Tags:  diversification,  expansion,  apple,