How Much Do Rating/Reviews Sway Your Purchase Decisions?

Richard Bradbury | Audrey Raj | Jeff Sandhu

18-Jun-19 12:00

How Much Do Rating/Reviews Sway Your Purchase Decisions?

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Do you trust online ratings and recommendations? Perhaps you shouldn’t; a review of dozens of Amazon’s Choice products by BuzzFeed News found listings with troubling product defects and warnings, as well as review manipulation.

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Categories: SME, Markets, Technology, Tech, Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship

Tags: amazon, reviews, algorithm, choice, product,

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